Ashley Shaw & Associates

Ashley Shaw is the queen of Kingsway in Toronto, Ontario—a powerhouse agent at Sotheby’s International Realty Canada and a force to be reckoned with.

When she came to SIRC’s marketing agency for a brand refresh, she already had a well-recognized logo she loved. But her old marketing materials? Dark, heavy, and chaotic, with loud, aggressive typefaces that didn’t match the ultra-luxurious homes she represents. She wanted something more refined, more polished—something that truly reflected her brand.

So, we got to work. We made subtle tweaks to her logo (hello, breathing room!), swapped out the clutter for clean, high-end design, and rolled out a fresh new look featuring stunning photography and a warm, sophisticated oatmeal-toned palette.

The result? A brand that feels just as elevated as the homes she represents.